Smirnoff Ice global campaign

Smirnoff Ice is a beverage that is rarely excluded from any parties and is known for its popularity amongst students. Studio Zelden was assigned to produce tons of festive assets, with the purpose to draw attention back to Smirnoff once the Corona period would be over. ⁣

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We took on this production from A to Z: from location scouting and casting to styling and directing. Whilst we are used to taking care of full-scope production projects, we had one more challenge that was added to the list: Covid-19.⁣

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The goal of this production was to capture Smirnoff Ice as the beverage that brings friends together after hard Covid times. Location sourcing played a big part in translating this story into final assets that feel vibrant and festive.

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Directors: Bastiaan van Ederen⁣

Producer: Lindy Blomm⁣

Art creative: Lindy Blomm⁣

Photographers: Nanda Hagenaars (product images) & Francis Morrison (lifestyle images)⁣ (not on this page)

BTS DOP: Sander Pieters⁣

Gaffer: Alex Berger⁣

Wardrobe styling: Susanna Jansen & Willeke Elisabeth⁣

Set styling & building: Madelon Bosman⁣

Food styling: Madelon Bosman⁣⁣

Hair & Make-up styling: Anna K.⁣

Casting: Lindy Blomm⁣

Special mentions: Lonneke Borret, Renee Huber, Mary Jane